Determining the company strategy

 To create a digital marketing strategy, you need

to begin by looking at your company’s business goals. The question to ask your-

self and your team is, “What do we want the company to achieve and how do we

make it happen?”

You should direct your attention to your goals and business case for undertaking

this effort. To that end, 

» Create a digital marketing strategy. 

» Get your customers’ attention. 

» Understand your business model and your brand. 

» Decide which marketing campaign to create. After you understand your 

goals, you can choose the right marketing campaign. 

» Develop the strongest offers. You look at how to turn leads into customers