You need
to learn what your prospects will think, feel, and do when interacting with your
brand. The question for your #marketing #team to ask is, “Who are our prospects
and how will we serve them as customers?”
You must define your audience and analyze the #customer #experience. You do this
with the #following:
1.Collect and analyze #customer data.
2.Create personas.
3.Develop the #buyer journey
4.Assist with sales enablement.
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