DIGITAL MARKETING

According to Statista, in 2018, 4.2 billion people were active Internet users 

and 3.4 billion were social media users. That means that no matter what 

business you’re in, it’s pretty likely that you can reach your audience 

online. You can move slowly and add digital marketing tactics and social media 

platforms as you go, or you can jump in and make digital marketing priority one. 

Either way, you can’t avoid the journey. You need to have a digital marketing plan. 

Your competitors have one.

So where do you start? Well, first you have to create a strategy and then determine 

the tactics that will support it. With Digital Marketing All-in-One For Dummies, 

you can sort out all the “should dos” and “nice to dos” from the “must dos.” You 

need a clear path that will prevent you from spending too much time on the things 

that don’t matter. The most beautiful website is a great ideal, but if you don’t do 

essential tasks such as create great content, effectively target your audience, and 

collect key data, you’re not going to be successful

Types of digital marketing

Content marketing

Email marketing

Social media marketing

Advertising

Affiliate marketing

Search Engine Optimization (Seo)

SEO

Influencer marketing

Mobile marketing

Marketing automation

Pay-per-click

Analytics

Online advertising

Viral marketing

Inbound marketing

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Digital marketing lets you communicate directly with the customers or client's who see your content on you Website