Uncovering the customer experience

You need 

to learn what your prospects will think, feel, and do when interacting with your 

brand. The question for your #marketing #team to ask is, “Who are our prospects 

and how will we serve them as customers?”

You must define your audience and analyze the #customer #experience. You do this 

with the #following:

1.Collect and analyze #customer data.

2.Create personas. 

3.Develop the #buyer journey

4.Assist with sales enablement.

Determining the company strategy

 To create a digital marketing strategy, you need

to begin by looking at your company’s business goals. The question to ask your-

self and your team is, “What do we want the company to achieve and how do we

make it happen?”

You should direct your attention to your goals and business case for undertaking

this effort. To that end, 

» Create a digital marketing strategy. 

» Get your customers’ attention. 

» Understand your business model and your brand. 

» Decide which marketing campaign to create. After you understand your 

goals, you can choose the right marketing campaign. 

» Develop the strongest offers. You look at how to turn leads into customers 

Developing Your Overall Digital Strategy

Companies have finally recognized what their customers have always known.

If they can’t find the content that makes your product easy to use and enjoy,

they are off to seek out your competitor. You’ve missed the opportunity to

impress them or, in some cases, even get on their radar screen.

DIGITAL MARKETING

According to Statista, in 2018, 4.2 billion people were active Internet users 

and 3.4 billion were social media users. That means that no matter what 

business you’re in, it’s pretty likely that you can reach your audience 

online. You can move slowly and add digital marketing tactics and social media 

platforms as you go, or you can jump in and make digital marketing priority one. 

Either way, you can’t avoid the journey. You need to have a digital marketing plan. 

Your competitors have one.

So where do you start? Well, first you have to create a strategy and then determine 

the tactics that will support it. With Digital Marketing All-in-One For Dummies, 

you can sort out all the “should dos” and “nice to dos” from the “must dos.” You 

need a clear path that will prevent you from spending too much time on the things 

that don’t matter. The most beautiful website is a great ideal, but if you don’t do 

essential tasks such as create great content, effectively target your audience, and 

collect key data, you’re not going to be successful

Types of digital marketing

Content marketing

Email marketing

Social media marketing

Advertising

Affiliate marketing

Search Engine Optimization (Seo)

SEO

Influencer marketing

Mobile marketing

Marketing automation

Pay-per-click

Analytics

Online advertising

Viral marketing

Inbound marketing

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Digital marketing lets you communicate directly with the customers or client's who see your content on you Website 

Shipping Provider Management

Unicommerce helps you manage all the leading shipping providers for domestic and international

shipping.

For all the self ship orders, cart orders, custom channel orders, you can add the shipping provider

already added with us in to your Uniware account to ship your orders to the customers and ensure a

proper tracking of the shipments.

Use Cases for Shipping Providers in Uniware:

• To manage Self Ship Orders for Marketplaces, Carts, Custom Channel s (Offline)Orders.

• To manage Amazon FBA & Flipkart FA orders, a self ship option is enabled so that the shipments

get generated and dispatched as these channels work as Third Party Warehouse.

• For channels like Ajio as well seller has to add Shipping Provider as (Self) in the System so that

the shipments get generated.

Channel / Marketplace Management

Marketplace Integration

Unicommerce helps you manage all the leading marketplaces in a single unified platform. For managing 

the channels in Uniware and leverage the benefits of centralized inventory management, we need to 

integrate the same. 

There are few channels which has some restriction of the version and traceability:

AJIO: Only works in Professional version and with Item/SKU level traceability.

Flipkart Smart: Only works in Professional with dedicated inventory model

Refer support article for some important marketplaces:

1. Amazon

2. Flipkart

3. Snapdeal

4. Limeroad

5. Myntra B2B/FBM

6. Amazon Flex

7. Myntra PPMP

8. AJIO

9. Flipkart Smart

10. Amazon FBA

Billing Party

A seller can have more than one GST number within the same state and selling on same platforms (Like

Flipkart or any other marketplace) with the different company name then he can create multiple Billing

parties to manage the Billing and Shipping.

Please find below the scenarios when one should use Billing Party feature in Uniware:

• If seller is selling only on marketplaces (Like Flipkart, Amazon India etc.) then the system will

fetch the Invoice series for a particular order from the respective marketplace.

• If the seller is doing offline orders or selling on Carts (Like Shopify or Magento) and having

multiple companies registered within the same state, then he can manage different invoice

series by creating multiple Billing Parties as per his/her requirements.

• If the seller is selling On Myntra B2B then he can also manage Invoice series with the help of

either facility or a billing party.