Tuesday, September 13, 2022

Uncovering the customer experience

You need 
to learn what your prospects will think, feel, and do when interacting with your 
brand. The question for your #marketing #team to ask is, “Who are our prospects 
and how will we serve them as customers?”
You must define your audience and analyze the #customer #experience. You do this 
with the #following:

1.Collect and analyze #customer data.
2.Create personas. 
3.Develop the #buyer journey
4.Assist with sales enablement.

Monday, September 12, 2022

Determining the company strategy

 To create a digital marketing strategy, you need
to begin by looking at your company’s business goals. The question to ask your-
self and your team is, “What do we want the company to achieve and how do we
make it happen?”
You should direct your attention to your goals and business case for undertaking
this effort. To that end, 



» Create a digital marketing strategy. 
» Get your customers’ attention. 
» Understand your business model and your brand. 
» Decide which marketing campaign to create. After you understand your 
goals, you can choose the right marketing campaign. 
» Develop the strongest offers. You look at how to turn leads into customers 


Sunday, September 11, 2022

Developing Your Overall Digital Strategy



Companies have finally recognized what their customers have always known.
If they can’t find the content that makes your product easy to use and enjoy,
they are off to seek out your competitor. You’ve missed the opportunity to
impress them or, in some cases, even get on their radar screen.

DIGITAL MARKETING

According to Statista, in 2018, 4.2 billion people were active Internet users 
and 3.4 billion were social media users. That means that no matter what 
business you’re in, it’s pretty likely that you can reach your audience 
online. You can move slowly and add digital marketing tactics and social media 
platforms as you go, or you can jump in and make digital marketing priority one. 
Either way, you can’t avoid the journey. You need to have a digital marketing plan. 
Your competitors have one.
So where do you start? Well, first you have to create a strategy and then determine 
the tactics that will support it. With Digital Marketing All-in-One For Dummies, 
you can sort out all the “should dos” and “nice to dos” from the “must dos.” You 
need a clear path that will prevent you from spending too much time on the things 
that don’t matter. The most beautiful website is a great ideal, but if you don’t do 
essential tasks such as create great content, effectively target your audience, and 
collect key data, you’re not going to be successful


Types of digital marketing


Content marketing
Email marketing
Social media marketing
Advertising
Affiliate marketing
Search Engine Optimization (Seo)
SEO
Influencer marketing
Mobile marketing
Marketing automation
Pay-per-click
Analytics
Online advertising
Viral marketing
Inbound marketing
@@@@@@@@@@@@@@@@@@

Digital marketing lets you communicate directly with the customers or client's who see your content on you Website 




Shipping Provider Management

Unicommerce helps you manage all the leading shipping providers for domestic and international
shipping.
For all the self ship orders, cart orders, custom channel orders, you can add the shipping provider
already added with us in to your Uniware account to ship your orders to the customers and ensure a
proper tracking of the shipments.
Use Cases for Shipping Providers in Uniware:
• To manage Self Ship Orders for Marketplaces, Carts, Custom Channel s (Offline)Orders.
• To manage Amazon FBA & Flipkart FA orders, a self ship option is enabled so that the shipments
get generated and dispatched as these channels work as Third Party Warehouse.
• For channels like Ajio as well seller has to add Shipping Provider as (Self) in the System so that
the shipments get generated.

Channel / Marketplace Management

Marketplace Integration
Unicommerce helps you manage all the leading marketplaces in a single unified platform. For managing 
the channels in Uniware and leverage the benefits of centralized inventory management, we need to 
integrate the same. 
There are few channels which has some restriction of the version and traceability:
AJIO: Only works in Professional version and with Item/SKU level traceability.
Flipkart Smart: Only works in Professional with dedicated inventory model
Refer support article for some important marketplaces:
1. Amazon
2. Flipkart
3. Snapdeal
4. Limeroad
5. Myntra B2B/FBM
6. Amazon Flex
7. Myntra PPMP
8. AJIO
9. Flipkart Smart
10. Amazon FBA

Billing Party

A seller can have more than one GST number within the same state and selling on same platforms (Like
Flipkart or any other marketplace) with the different company name then he can create multiple Billing
parties to manage the Billing and Shipping.
Please find below the scenarios when one should use Billing Party feature in Uniware:
• If seller is selling only on marketplaces (Like Flipkart, Amazon India etc.) then the system will
fetch the Invoice series for a particular order from the respective marketplace.
• If the seller is doing offline orders or selling on Carts (Like Shopify or Magento) and having
multiple companies registered within the same state, then he can manage different invoice
series by creating multiple Billing Parties as per his/her requirements.
• If the seller is selling On Myntra B2B then he can also manage Invoice series with the help of
either facility or a billing party.

Wednesday, September 7, 2022

Digital marketing Modules

Introduction to Digital Marketing
Digital Marketing Strategy Planning
Website Planning & Development (WordPress)
Search Engine Optimization
Black Hat SEO
EcommerceWebsite Development
Ecommerce SEO
Schema Markup and Implemention
Online Reputation Management
Search Engine Marketing (GoogleAds)
DisplayAds
VideoAds
Google Merchant Centre
Ecommerce Marketing
WebAnalytics
Heatmap Implementation &Analysis
Facebook Marketing
Facebook MarketplaceListing
TwitterMarketing
Content Promotion Via LinkedIn
Youtube Marketing
Instagram Marketing
Whatsapp Marketing
Inbound Marketing
Conversion Rate Optimization
mail Marketing
Lead Nurturing via Email Marketing
EmailAutomation
Content Marketing
Lead Generation
Remarketing Campaign
Blog Designing and Promotion
GoogleAdsense
Affiliate Marketing
Interview Preparation
App Development (Mobincube)
Mobile Marketing
Quora Marketing
Influencer Marketing
Sales Funnel Practice
Lead Sourcing
Google Data Studio
Freelancing
Drop Shipping
Media Planning and Buying
Youtube Marketing
Graphic Designing
Logo Designing
Video Editing
Soft Skill Development




Monday, September 5, 2022

The more we share, the more we read

The more we share, the more we read. You would expect that a
person would share only an article that he found compelling. This is another
fallacy. People share for all kinds of reasons. Haile found no correlation
between the amount of time spent with an article and its number of shares,
once again shattering the assumption that such articles have hit their target. It
may be more likely that people share articles based on their headlines and
source. From these factors, they make a guess about how pertinent the
content is to their audience.


This seems like a common sense assump-
tion, but it may not be true. You assume that the reader clicks the article with 
the intention of reading it. This may be true, but it doesn’t necessarily mean that 
the reader actually spends time reading that article. She may glance at it and 
move on. The content marketer rejoices in the number of clicks he gets, but the 
reader may actually make no connection with the brand. The content marketer 
then creates more content just like it in the mistaken belief that his reader was 
engaged. You can see how this would negatively impact your entire content 
program.

Friday, September 2, 2022

Hi, I am an E-commerce Specialist and have been handling all major E-Portals I know everything about E-commerce but I am the one who loves to explore and learn new things to boost our business as well as my knowledge.


Name-Neeraj Kumar 

Work in- JDXONLINESALE 3 Year and Shri balaji Garments (Crazy Shopper) 


Catalogue Management & listing

1.Cataloguing and listing on all marketplaces
2.Creating Title, Bullets Point & Description
3.Bulk listing upload using templates & single listings
4.Troubleshooting and raising tickets for a speedy resolution
5.Adding, removing product from online marketplaces. 
6.Basic Image editing as per Platform specifications
7.Adding & removing inventory in portal
8.Order Processing
9.RTV Processing & Claims settlement
10.Stock Reconciliation
11.Handling promotions in Panels

Responsibilities :

1.Daily operations of order compiling and execution
2.Co-ordination of marketplaces like Amazon, Flipkart, Myntra, Nykaa and more
3.Co-ordinate within the company for timely order execution and resolving complaints.
4.Managing Returns and their reconciliation.
5.Managing and Coordinating with Account Managers of different portals.
6.Have a decent understanding of how E Commerce & online transactions work
7.Coordinate with logistics partner and manage delivery SLAs and returns
8.Coordinate order processing, delivery and returns of customer orders.
9.Manage the operations for good service.
10.Promote good service performance.
11.Observe the sales, promotions, marketing and social media activities over digital platforms.
12.Return Policy Management

Skills:

1.I have experience between 3 to 5 years in Ecommerce field
2.Basic Skill at Excel
3.Basic understanding of Digital Marketing
4.Task and time management abilities are important with ability to prioritize
5. Fast learner with the ability to multitask and work under pressure
 
     RESUME

WhatsApp Me






Thursday, September 1, 2022

Phrasel Fall Or Plat

List of phrasal verbs: FALL
=============================
Fall about
Meaning: Laugh so much that one’s entire body moves somewhat uncontrollably
Example: Every time he performed the trick people would fall about laughing.

Fall apart
Meaning: Disintegrate
Example: My old briefcase is falling apart. I’ll have to buy a new one.

Fall apart
Meaning: Be emotionally in crisis
Example: As a result of being addicted to heroin, she was falling apart.

Fall away
Meaning: Cease to support a person or cause
Example: After the divorce, all his friends fell away one by one.

Fall behind
Meaning: Be late (for a regular event)
Example: You’re falling behind with the rent.

Fall behind
Meaning: Be progressively below average in performance
Example: It’s not like John to fall behind in maths.

Fall down
Meaning: Fall to the ground, to collapse
Example: The beams supporting the roof had rotted, causing the entire house to fall down.

Fall down
Meaning: Fail
Example: That is where your reasoning falls down.

Fall for
Meaning: Be fooled; to walk into a trap or respond to a scam or trick
Example: I can’t believe how many people still fall for the coin glued to the sidewalk.

Fall for
Meaning: Fall in love with someone
Example: He really fell for the attractive waitress at his favorite restaurant.

Fall in
Meaning: Collapse inwards
Example: The heavy rain caused the roof to fall in.

Fall in
Meaning: Come to an end; to terminate; to lapse
Example: On the death of Mr. B., the annuity, which he had so long received, fell in.

Fall in with
Meaning: Join (a group of people)
Example: He has fallen in with a bad lot.

Fall in with
Meaning: Accept
Example: It seemed like a good idea, so we fell in with it.

Fall into
Meaning: Go into something by falling
Example: The cat might fall into the pool if you’re not careful.

Fall into
Meaning: Enter something without having planned it
Example: Most of us didn’t plan to be designers; we just fell into the job.

Fall into
Meaning: Be classified as; to fall under
Example: That falls into three categories.

Fall off
Meaning: Become detached or to drop from
Example: A button fell off my coat.

Fall off
Meaning: Diminish in size, value etc.
Example: Business always falls off in the winter.

Fall on
Meaning: Experience; to suffer; to fall upon
Example: With the rise of the Internet, some media fell on hard times.

Fall on
Meaning: Be assigned to; to acquire a new responsibility, duty or burden
Example: This decision is important, and it falls on you to make it.

Fall on
Meaning: Occur on a particular day
Example: The first day of spring this year will fall on a Tuesday.

Fall out
Meaning: Come out of something by falling
Example: I opened the cupboard and a can fell out onto my foot.

Fall out
Meaning: Cease to be on friendly terms
Example: Dave and I fell out after a long argument.

Fall out
Meaning: Leave one’s current location to report for duty at a new location
Example: The company fell out for an artillery drill.

Fall through
Meaning: Be unsuccessful, abort, come to nothing/naught; to be cancelled; not to proceed
Example: Their plans to go hiking Saturday fell through because it rained.

Fall under
Meaning: Belong to for purposes of categorization
Example: The botany handbooks in the library fall under Plant Biology.

Fall upon
Meaning: Fall on; to experience; to suffer
Example: With the rise of the Internet, some media fell upon hard times.

List of phrasal verbs: PLAY
===========================
Play along
Meaning: Take part in a charade, deception, or practical joke
Example: James played along with the frat boys.

Play around
Meaning: Behave in a silly, or childish, or irresponsible way
Example: Stop playing around, and get on with your homework.

Play around
Meaning: Work with in a non-serious manner
Example: You could build even more interesting components called amplifiers and begin playing around with amplifiers.

Play at
Meaning: Pretend to be a different person while playing a game
Example: So we played at being pirates for a while.

Play at
Meaning: Do something in a manner that lacks seriousness, commitment, or professionalism
Example: In my opinion, John only plays at being an author. He hasn’t sold more than two magazine articles in as many months.

Play down
Meaning: Make or attempt to make something seem less important, likely, or obvious
Example: The senator played down the threat of a recession.

Play off
Meaning: Pretend not to be embarrassed, upset, impressed or otherwise affected by something
Example: Although he’s obviously hung over, he’s trying to play it off as food poisoning.

Play out
Meaning: Play music to accompany the end of, or as a final segment in (a programme, broadcast etc.)
Example: And now, to play us out, please welcome Tom Waits.

Play out
Meaning: Occur in a certain manner
Example: My date played out a little differently than I imagined.

Play up
Meaning: Misbehave
Example: Children who do not receive enough attention may begin to play up.

Play up
Meaning: Make or attempt to make something appear more important, likely or obvious; to showcase or highlight
Example: For the audition, Nicole will play up her skill as a pianist by playing Jesu, Joy of Man’s Desiring by Bach.

Uncovering the customer experience

You need  to learn what your prospects will think, feel, and do when interacting with your  brand. The question for your #market...